viernes, 6 de abril de 2012

Launching of Hendrick's Gin in Peru


With the arrival of the Global Brand Ambassador, the launching in Peru was a successful Hendrick’s event.
There has been chosen 2 of the most important restaurants in Lima:
“Central” where the chef and owner Virgilio Martinez designed an unusual marriage between 7 special “Hendricks’s dishes” with Hendrick’s Gin-tonic. & Malabar, where the also chef and owner Pedro Miguel Schiaffino impressed the guests with a selection of Amazonian dishes created for an unusual marriage between the Amazonian-Tapas” and the also unusual Hendrick’s-Tonic...
The first event, as the precepts or the brand says, was mainly for specialized journalist and the second for the professionals in beverages and gastronomy.
Jorge Irribarren as the mentor responsible coordinated all the details with Cristobal Caicedo BDM of the Brand, Juan Diego Solari Brand Manager for Peru and Luis Manuel O’brian Brand Ambassador for Peru.
The Connoisseur radial program, leaded by Jorge Irribarren, did an interview to Xavier Padovani, Global Brand Ambassador of Hendrick’s gin and the WGS Ambassador for Peru, Luis Manuel O’Brian.
A wonderful vintage cabriolet gave the Hendrick’s-aura to the event .
The Peruvian lovers of “The Cucumber and the Rose” finally will enjoy them with Hendrick’s.

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